Structure & extractability30 pts

Answer-first blocksEach key section opens with a self-contained 40–60 word answer.8Semantic HTML & headingsOne clear H1; H2s phrased as the questions people ask; clean landmarks.7FAQ sectionNatural-language questions, each with a direct, standalone answer.8Tables & listsComparable information uses tables or lists, not buried prose.7

Machine-readable25 pts

Schema markupOrganization, Article, and FAQ structured data are present and valid.8robots.txt allows AI crawlersGPTBot, PerplexityBot, ClaudeBot, and Google-Extended are not blocked.6llms.txt publishedAn llms.txt summary file exists at the site root.5Current sitemap.xmlA sitemap lists your key pages and is kept up to date.3Renders without JavaScriptCore content is in the HTML, not injected by client-side JS.3

Authority & trust25 pts

Named authorContent is attributed to a real, credentialed person.7Original data or researchYou publish original numbers, research, or a named framework.8Third-party mentionsYou're referenced on Wikipedia, Reddit, press, or review sites.7Visible freshness datesPages show a clear last-updated date.3

Entity clarity20 pts

Organization schema with sameAsOrg schema links to your real social and professional profiles.8Consistent name across the webYour brand name and details are consistent everywhere.6Clear, distinct entityIt is unambiguous what you are and who you serve.6

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